The Public Relations Society of America, Los Angeles chapter, holds its annual "State of the Industry" session on January 26. Sign up here.
This event usually draws a large crowd because we either get to see some of Los Angeles' top PR executives offer some unvarnished views about where our profession is going to do well in the coming months, or where it will fail - or there is a perspective or prediction that came out of left field.
Usually, we get both.
It's always good to read the trades for these "trend" stories, but I always get some additional insights in this LA panel because of the caliber of the panelists and because we get to ask them pointed questions.
Hope to see you there.