Value of PRSA membership

Since starting The Wolcott Company in 2008, I've enjoyed at least one or two new clients annually as a result of my involvement in the Public Relations Society of America.

If you are in the greater Los Angeles area, Thursday night, Aug. 11, is a great chance to discover the value of PRSA membership. It's a free mixer for non-members to check us out, ask a bunch of questions and see why this professional organization is the largest of its kind in the world.

Many people have asked me: What do I get out of my PRSA membership? I usually turn around and tell them: "As much as you want to put INTO the membership."

It's not a one-way street. This is an organization built on providing many things, but is only as good as the amount of energy and volunteerism we put into it.

What has it offered me? I've remained current - no, make that: ahead of the game - through affordable professional development. Networking and becoming involved on the local board and national committees have enabled me to build a national network of fellow PR pros who I can count on for just about any thing (advice, partnering, finding a specialty expert, etc.).

If you are not a member, now is your chance to see why being a PRSA member delivers ROI on your investment. Attend the free mixer Thursday night in Los Angeles. Details at www.prsala.org.