If you missed it, the recent PRSA/Los Angeles presentation of "Presidential Perspectives" with four current or past White House communications officials was a smashing success. For those of you who did not plunk down some money and hoped to see it on a video somewhere soon...the wait is going to be a little longer.
My hope is that this one event did demonstrate to non-PRSA members the value of being a member. If the rare insights into communicating from an international platform were not enough, then consider the chance to mingle with many "heavyweights" in the PR industry in the prime networking hour before the start of the program.
Meanwhile, one of the panelists is moving on. Camille Johnston is leaving the White House to become Siemens Vice President of Corporate Affairs. The release is here. It's a great move for Siemens, which is moving its corporate headquarters to Washington, D.C. Glad we caught her when we did for our panel.
The best question posed to me that night was: "Is this an annual event?" Whew! It was a miracle pulling this one together, but I'd be open to an annual event of this magnitude. Send me your ideas to firstname.lastname@example.org