Obviously, much goes into the development and execution of a good PR plan to build relationships that reward your company or client. The results of experience, expertise and more can be huge.
Look at "Scandal" - the "must-tweet" television series.
The Los Angeles Times writes about how Twitter plays an integral part in the success of a show that opened to a modest reception.
The show's producer and its cast have realized the benefits of using this powerful PR tool - in the right way.
There are many unsuccessful Twitter campaigns. Why?
- Lack of a sound strategy
- No clear understanding of your audience
- Unable to be authentic
Even if a PR pro did not have his or her hands on the wheel on this one, we're willing to accept the thanks for building the foundation.