Cost effective PR for Palin

The Washington Post today reveals that a relatively inexpensive public relations campaign may be credited as a leading reason why Gov. Sarah Palin rose to the national spotlight and may have caught McCain's attention. Just look what a good media relations campaign can do.

This makes it so much easier to tell my kids what I do for a living.

I'm particularly intrigued that it was an East Coast PR firm that conducted the effort.

Footnote: The Post reporter, Kim Kindy, is a former colleague at the LA Daily News when I was once with the 4th estate.